TY  - BOOK
AU  - Davis, Scott M. 
TI  - Brand asset management: Driving profitable growth through your brands 
SN  - 9780787950774
U1  - 658.827 
PY  - 2000///
CY  - San Franscisco
PB  - Jossey- Bass
KW  - Brand name products.
KW  - Product management.
KW  - Brand name products
KW  - United States
ER  -