Davis, Scott M.  <br/><br/>
Brand asset management :  Driving profitable growth through your brands / 
Scott M. Davis. 
 - San Franscisco :  Jossey- Bass,  2000. 
 - xvi, 265 p. :   ill. ;   24 cm. 
<br/><br/><label>ISBN: </label>9780787950774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products. <br/>Product management. <br/>Brand name products--United States
<br/><br/><label>Dewey Class. No.: </label>658.827  / DAV