Day, George S. <br/><br/>
Strategic market planning :  The pursuit of competitive advantage / 
George S. Day. 
 - St. Paul :  West Pub. Co.,  c1984. 
 - xvi, 237 p. :  ill. ;  25 cm. 
<br/><br/>Includes index and bibliography: p. 215-223. 
<br/><br/><label>ISBN: </label>9780314778840 (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Marketing research.<br/>Competition.
<br/><br/><label>Dewey Class. No.: </label>658.4012  / DAY