TY  - BOOK
AU  - MacDonald, Malcolm 
AU  - Payne, Adrian 
TI  - Marketing planning for services
SN  - 9780750630221
U1  - 658.802 
PY  - 1998///
CY  - Oxford : 
PB  - Butterworth-Heinemann, 
KW  - Marketing
KW  - Market planning
KW  - Management
ER  -