MacDonald, Malcolm  <br/><br/>
Marketing planning for services / 
Malcolm MacDonald and Adrian Payne. 
 - Oxford :   Butterworth-Heinemann,   1998. 
 - x, 364 p. :  ill.  
<br/><br/><label>ISBN: </label>9780750630221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Market planning--Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAC