Smith, P. R. <br/><br/>
Great answers to tough marketing questions / 
P.R. Smith. 
 - 2nd ed. 
 - London ;  Sterling, VA :  Kogan Page,  2003. 
 - xv, 298 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749440220 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMI