Smith, P. R. <br/><br/>
Marketing communications :  An integrated approach / 
P. R. Smith with Jonathan Taylor. 
 - 3rd ed. 
 - London :  Kogan Page,  2002. 
 - xvi, 640 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 628) and index. 
<br/><br/><label>ISBN: </label>9780749436698 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / SMI