TY  - BOOK
AU  - Doyle,Peter
TI  - Value-based marketing: Marketing strategies for corporate growth and shareholder value 
SN  - 9780471877271
U1  - 658.8 21
PY  - 2000///
CY  - Chichester, New York
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Corporations
KW  - Valuation
N1  - Includes bibliographical references and index
ER  -