Hill, Nigel

Handbook of customer satisfaction and loyalty measurement / Nigel Hill and Jim Alexander. - 2nd ed. - Aldershot, Hampshire, England ; Brookfield, Vt. : Gower, c2000. - xiv, 290 p. : ill. ; 25 cm.

Rev. ed. of: Handbook of customer satisfaction measurement. c1996.

Includes bibliographical references (p. [284]-286) and index.

9780566081941 (hbk.)


Consumer satisfaction--Evaluation--Handbooks, manuals, etc.
Marketing research--Handbooks, manuals, etc.

658.812 / HIL