Handbook of customer satisfaction and loyalty measurement /
Nigel Hill and Jim Alexander.
- 2nd ed.
- Aldershot, Hampshire, England ; Brookfield, Vt. : Gower, c2000.
- xiv, 290 p. : ill. ; 25 cm.
Rev. ed. of: Handbook of customer satisfaction measurement. c1996.
Includes bibliographical references (p. [284]-286) and index.
9780566081941 (hbk.)
Consumer satisfaction--Evaluation--Handbooks, manuals, etc. Marketing research--Handbooks, manuals, etc.