Kapferer, Jean-Noel  <br/><br/>
The new strategic brand management :   Creating and sustaining brand equity long term / 
Jean-Noel Kapferer. 
 - 3rd ed. 
 - London ;  Sterling, VA. :  Kogan Page,  2004. 
 - xiv, 497 p. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [471]-483) and index. 
<br/><br/><label>ISBN: </label>9780749442835 
<br/><br/><label>LCCN: </label>2004011734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8343  / KAP