TY  - BOOK
AU  - Rayport, Jeffrey F. 
AU  - Jaworski, Bernard J. 
TI  - E-commerce
SN  - 9780072465211
U1  - 658.800285  
PY  - 2001///
CY  - Boston
PB  - McGraw Hill-Irwin MarketspaceU
KW  - E-commerce
KW  - Internet advertising
KW  - Internet marketing
N1  - Includes bibliography, index and glossary
ER  -