Rayport, Jeffrey F.  <br/><br/>
E-commerce / 
Jeffrey F. Rayport and Bernard J. Jaworski. 
 - Boston :  McGraw Hill-Irwin MarketspaceU,  2001. 
 - xxxv, 420 p. :   ill. ;  26 cm. 
<br/><br/>Includes bibliography, index and glossary. 
<br/><br/><label>ISBN: </label>9780072465211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>E-commerce.<br/>Internet advertising.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.800285   / RAY