Cooper, Donald R. <br/><br/>
Business research methods / 
Donald R. Cooper, Pamela S. Schindler. 
 - 6th ed.  International editions 1998 
 - Singapore :  Tata McGraw-Hill,  c1998 
 - xvi, 703 p. :  ill. ;  24 cm. 
<br/><br/> Table of Contents<br/><br/>Part I. Introduction to business research<br/>1. Research in business<br/>2. Scientific thinking<br/>3. The Research process<br/>4. The Research proposal<br/>5. Ethics in business research<br/><br/>Part II. The design of research<br/>6. Design strategies<br/>7. Measurement<br/>8. Scaling design<br/>9. Sampling design<br/><br/>Part III. The sources and collection of data<br/>10. Secondary data sources<br/>11. Survey methods: communicating with respondents<br/>12. Instruments for respondent communication<br/>13. Observational studies<br/>14. Experimentation<br/><br/>Part IV. Analysis and presentation of data<br/>15. Data preparation and preliminary analysis<br/>16. Hypothesis testing<br/>17. Measures of association<br/>18. Multivariate analysis: an overview<br/>19. Presenting results: written and oral reports 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>0256239525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management--Research
<br/><br/><label>Dewey Class. No.: </label>001.42  / COO