Haywood, Roger <br/><br/>
All about public relations :  How to build business success on good communications / 
Roger Haywood. 
 - 2nd ed. 
 - McGraw-Hill,   1991.  London : 
 - xiii, 349 p. ;  24 cm. 
<br/><br/> Covers the communications issues that face organisations and how they manage their PR to succeed. This book also looks in some detail at the practical skills needed in this complex and sophisticated world. It also features useful advice. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0077072308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Corporations
<br/><br/><label>Dewey Class. No.: </label>659.2  / HAY