TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar 
TI  - Consumer behavior
SN  - 0130491756
U1  - 658.8342 
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education Inc.
KW  - Consumer behaviour
KW  - Motivation research (Marketing)
ER  -