Bittner, John R. <br/><br/>
Mass communication :  An introduction / 
John R. Bittner. 
 - 3rd ed. 
 -  Prentice Hall,  1977. 
 - xx, 508 p. :  ill. ;   24 cm. 
<br/><br/> This edition covers every aspect of mass media in society. 
<br/><br/><label>ISBN: </label>0135592860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23   / BIT