TY  - BOOK
AU  - Keegan, Warren J. 
AU  - Schlegelmilch, Bodo B. 
TI  - Global marketing management: A European perspective 
SN  - 01384182268
U1  - 658.848 
PY  - 2001///
CY  - Harlow, England ; New York :  
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Europe
KW  - Management
KW  - Case studies
N1  - The European ed. of: Global marketing management / Warren J. Keegan. 6th ed. London : Prentice-Hall, c1999; Includes index
ER  -