Keegan, Warren J.  <br/><br/>
Global marketing management :  A European perspective / 
Warren J Keegan, Bodo B Schlegelmilch. 
 - Harlow, England ; New York :    Financial Times Prentice Hall,  2001. 
 - xvi, 610 p. :   ill. ;   25 cm. 
<br/><br/> The European ed. of: Global marketing management / Warren J. Keegan. 6th ed. London : Prentice-Hall, c1999. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>01384182268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing --Management--Europe<br/>Export marketing--Management.<br/>Export marketing--Management--Europe--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE