TY  - BOOK
AU  - Broom, Glen M.
AU  - Dozier, David M. 
TI  - Using research in public relations: Applications to program management 
SN  - 0139391665
U1  - 659.2072 22
PY  - 1990///
CY  - Englewood cliffs, NJ
PB  - Prentice Hall
KW  - Public relations
KW  - Research
KW  - Methodology
ER  -