Broom, Glen M. <br/><br/>
Using research in public relations :  Applications to program management / 
Glen M Broom, David M Dozier. 
 - Englewood cliffs, NJ :  Prentice Hall,  c1990. 
 - xviii, 414 p. :  ill. ;  24 cm 
<br/><br/><label>ISBN: </label>0139391665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>659.2072  / BRO