Gero'ski, Paul <br/><br/>
The evolution of new markets / 
Paul Gero'ski. 
 - Oxford ;   New York :  University of Illinois Press,  2003. 
 - ix, 221 p. :   ill. ;   22 cm 
<br/><br/><label>ISBN: </label>0199248893 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products --Marketing. <br/>Technological innovations --Marketing--Case studies.<br/>New products --Marketing--Case studies. 
<br/><br/><label>Dewey Class. No.: </label>658.8   / GER