Dowling, Grahame R.  <br/><br/>
The art and science of marketing :  Marketing for marketing managers / 
Dowling, Grahame R.  
 - Oxford :  Oxford University Press,  2004. 
 - xv, 441 p. :  ill. ;   24 cm. 
<br/><br/><label>ISBN: </label>0199269610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.821  / DOW