TY  - BOOK
AU  - Saunders, Mark N. K.
AU  -  Lewis, Philip
AU  - Thornhill, Adrian 
TI  - Research methods for business students
SN  - 9780273658047
U1  - 001.42 21
PY  - 1997///
CY  - Harlow, Essex
PB  - Pearson Education Ltd.
KW  - Report writing
N1  - Table of Contents

The nature of business and management research and structure of this book
Formulating and clarifying the research topic
Critically reviewing the literature
Deciding on the research approach and choosing a research strategy
Negotiating access and research ethics
Selecting samples
Using secondary data
Collecting primary data through observation
Collecting primary data using semi-structures and in-depth interviews
Collecting primary data using questionnaires
Analysing quantitative data
Analysing qualitative data
Writing and presenting your project report
; Includes bibliographical references and index
ER  -