Jay, Ros <br/><br/>
The essential marketing source-book :  All the information you need to make the right marketing decisions / 
Ros Jay.  
 - 2nd ed. 
 - London :  Pitman Publishing,  1998 
 - xxx, 306 p. :   ill. ;   22 cm. 
<br/><br/><label>ISBN: </label>027363108X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802   / JAY