Research methods for business students /
Mark N. K. Saunders, Philip Lewis and Adrian Thornhill.
- 2nd ed.
- Harlow : Prentice Hall, c2000.
- xvi, 479 p. : ill. ; 25 cm
Table of Contents
1. The nature of business and management research and how to use this book / Mark Saunders, Philip Lewis and Adrian Thornhill 2. Formulating and clarifying the research topic / Mark Saunders, Philip Lewis and Adrian Thornhill 3. Critically reviewing the literature / Mark Saunders, Philip Lewis and Adrian Thornhill / [et al.] 4. Deciding on the research approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill 5. Negotiating access and research ethics / Mark Saunders, Philip Lewis and Adrian Thornhill 6. Selecting samples / Mark Saunders, Philip Lewis and Adrian Thornhill 7. Using secondary data / Mark Saunders, Philip Lewis and Adrian Thornhill 8. Collecting primary data through observation / Mark Saunders, Philip Lewis and Adrian Thornhill 9. Collecting primary data using semi-structured and in-depth interviews / Mark Saunders, Philip Lewis and Adrian Thornhill 10. Collecting primary data using questionnaires / Mark Saunders, Philip Lewis and Adrian Thornhill / [et al.] 11. Analysing quantitative data / Mark Saunders, Philip Lewis and Adrian Thornhill / [et al.] 12. Analysing qualitative data / Mark Saunders, Philip Lewis and Adrian Thornhill 13. Writing your project report / Mark Saunders, Philip Lewis and Adrian Thornhill App. 1. Example research project titles App. 2. The Harvard and footnotes systems of referencing App. 3. Ethical principles and guidelines for research with human participants App. 4. Calculating the minimum sample size App. 5. Random sampling numbers App. 6. Guidelines for non-discriminatory language