Solomon, Michael

Consumer behaviour : A European perspective / Michael Solomon, Gary Bamossy, Soren Askegaard. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, 2002. - xxiii, 630 p. : Col. ill. ; 27 cm.

Previous edition: Harlow: Prentice Hall Europe, 1999
Eks. 2: 2nd edition, 1. printing

9780273651826 (pbk)


Consumer behavior--Europe.

658.8348 / SOL