TY  - BOOK
AU  - Hollensen, Suend
TI  - Global marketing: A decision-oriented approach 
SN  - 9780273678397
U1  - 658.84 22
PY  - 2004///
CY  - Harlow, England
PB  - FT/Prentice Hall
KW  - International marketing
N1  - Includes bibliographical references and index
ER  -