Hollensen, Suend <br/><br/>
Global marketing :  A decision-oriented approach / 
Svend Hollensen. 
 - 3rd ed. 
 - Harlow, England :  FT/Prentice Hall,  c2004. 
 - xxxix, 717 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273678397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / HOL