TY  - BOOK
AU  - Tapp, Alan
TI  - Principles of direct and database marketing
SN  - 9780273683551
U1  - 658.872  22
PY  - 2005///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and index
ER  -