Tapp, Alan <br/><br/>
Principles of direct and database marketing / 
Alan Tapp. 
 - 3rd ed. 
 - Harlow, England :  Prentice Hall,  c2005. 
 - xiv, 489 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>9780273683551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.872   / TAP