TY  - BOOK
AU  - Doyle, Peter 
AU  - Stern, Philip 
TI  - Marketing management and strategy
SN  - 9780273693987 
U1  - 658.8  
PY  - 2006///
CY  - New York : 
PB  - Financial Times Prentice Hall, 
KW  - Marketing
KW  - Management
ER  -