Doyle, Peter  <br/><br/>
Marketing management and strategy / 
Peter Doyle, Philip Stern. 
 - 4th ed. 
 - New York :   Financial Times Prentice Hall,   2006. 
 - xiii, 446 p. :   ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>9780273693987  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8   / DOY