TY  - BOOK
AU  - Shimp, Terence A.
TI  - Integrated marketing communication in advertising and promotion
SN  - 9780324408089
U1  - 659.1 22
PY  - 2007///
CY  - Mason,OH
PB  - Thomson South Western
KW  - Marketing
KW  - Communication
KW  - Advertisement
N1  - Includes bibliographical references and index
ER  -