Shimp, Terence A. <br/><br/>
Integrated marketing communication in advertising and promotion / 
Terence A. Shimp. 
 - 7th ed. 
 - Mason,OH :  Thomson South Western,  c2007. 
 - xx, 629 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324408089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Communication<br/>Advertisement
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHI