TY  - BOOK
AU  - Schmidt, Ruth A.
AU  - Wright, Helen 
TI  - Financial aspects of marketing
SN  - 9780333637821
U1  - 658.15 22
PY  - 1996///
CY  - Houndmills, Basingstoke, Hampshire : 
PB  - Macmillan Business, 
KW  - Marketing
KW  - Management
N1  - Includes glossary and index
ER  -