Schmidt, Ruth A. <br/><br/>
Financial aspects of marketing / 
Ruth A. Schmidt and Helen Wright. 
 - Houndmills, Basingstoke, Hampshire :   Macmillan Business,   c1996. 
 - xviii, 299 p. :  ill. ;  23 cm. 
<br/><br/>Includes glossary and index 
<br/><br/><label>ISBN: </label>9780333637821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management 
<br/><br/><label>Dewey Class. No.: </label>658.15  / SCH