TY  - BOOK
AU  - Botten, Neil 
AU  - McManus, John J. 
TI  - Competitive strategies for service organisations
SN  - 9780333716816
U1  - 658.4012  
PY  - 1999///
CY  - Basingstoke : 
PB  - Macmillan, 
KW  - Service industries
KW  - Management.
KW  - Strategic planning.
ER  -