Marketing management :   A relationship marketing perspective / 
Cranfield School of Management 
 - New York :   St. Martin's Press,   2000. 
 - xviii, 295 p. :   ill. ;   25 cm. 
 - c2000 
<br/><br/><label>ISBN: </label>9780333777503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR