Marketing :  Concepts and strategies / 
Sally Dibb ... [et al.]. 
 - 4th European ed. 
 - Boston :   Houghton Mifflin ,   2001. 
 - xx, 876 p. :   col. ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9780395962442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / MAR