Murphy, John A. <br/><br/>
Converting customer value :  From retention to profit / 
John A. Murphy with J. Burton, R. Gleaves and J. Kitshoff. 
 - Hoboken, NJ :  John Wiley & Sons,  c2006 
 - xxviii, 388 p. :   ill. ;   24 cm 
<br/><br/><label>ISBN: </label>0470016345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Relationship marketing<br/>Business planning. 
<br/><br/><label>Dewey Class. No.: </label>658.812   / MUR