TY  - BOOK
AU  - Hakanson, Hakan 
AU  - Harrison, Debbie 
AU  - Waluszewski, Alexandra 
TI  - Rethinking marketing: Developing a new understanding of markets 
SN  - 0470021470
U1  - 658.8  
PY  - 2004///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing
KW  - Congresses
N1  - Includes bibliographical references and index
ER  -