Rethinking marketing :  Developing a new understanding of markets / 
editors, Hakan Hakanson, Debbie Harrison, Alexandra Waluszewski. 
 - Hoboken, NJ :  John Wiley & Sons,  c2004 
 - x [ii], 281 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470021470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Congresses
<br/><br/><label>Dewey Class. No.: </label>658.8   / RET