TY  - BOOK
AU  - Grant, John
TI  - The brand innovation manifesto: How to build brands, redefine markets & defy conventions 
SN  - 0470027517
U1  - 658.827  
PY  - 2006///
CY  - Chichester
PB  - John Wiley & Sons
KW  - Product strategy
KW  - Consumer behavior
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Social aspects.
KW  - Psychological aspects.
N1  - Includes bibliographical references and index
ER  -