Grant, John <br/><br/>
The brand innovation manifesto :  How to build brands, redefine markets & defy conventions / 
John Grant. 
 - Chichester :  John Wiley & Sons,  c2006 
 - xvii, 310 p. :  ill. ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470027517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product strategy <br/>Consumer behavior<br/>Branding (Marketing)<br/>Brand name products--Social aspects. <br/>Brand name products--Psychological aspects. 
<br/><br/><label>Dewey Class. No.: </label>658.827   / GRA