TY  - BOOK
AU  - Kotler, Philip
AU  - De Bes, Fernando Trias 
TI  - Lateral marketing: New techniques for finding breakthrough Ideas 
SN  - 9780471455165
U1  - 658.8 22
PY  - 2003///
CY  - Hboken, NJ
PB  - John Wiley & Sons
KW  - Marketing
KW  - management
N1  - Includes indexes
ER  -