TY  - BOOK
AU  - Ranchhod, Ashok
AU  - Gurau, Calin
TI  - Marketing strategies: A contemporary approach 
SN  - 9780273706748
U1  - 658.8 22
PY  - 2007///
CY  - Harlow, Essex
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographic references and index
ER  -