Ranchhod, Ashok <br/><br/>
Marketing strategies :  A contemporary approach / 
Ashok Ranchhod, Callin Gurau. 
 - 2nd  ed. 
 - Harlow, Essex :  Prentice Hall,  c2007 
 - xxi, 416 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>9780273706748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAN