Wimmer, Roger D Mass media research : An Introduction / by Roger D. Wimmer, and Joseph R. Dominick - 10th ed. - xiii, 481 pages : ill, ; 24 cm - Wadsworth series in mass communication and journalism . Includes bibliographical references and index ISBN: 9781285074603 Subjects--Topical Terms: Mass media research Dewey Class. No.: 001.51 / WIM