TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing & PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly 
SN  - 9781119854289
U1  - 658.872 22
PY  - 2022///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Internet marketing
KW  - Internet in public relations
N1  - Revised edition of the author's The new rules of marketing & PR, [2020]; Includes bibliographical references and index
ER  -