Scott, David Meerman, <br/><br/>
The new rules of marketing & PR :  How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / 
David Meerman Scott. 
 - 8th ed. 
 - xviii, 462p  ill, ;  23cm. 
<br/><br/> Revised edition of the author's The new rules of marketing & PR, [2020]  Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119854289 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet in public relations.
<br/><br/><label>Dewey Class. No.: </label>658.872  / SCO